Here's some info from the TeamESST blog:
ALL ETSY SHOPS - HANDMADE, SUPPLIES AND VINTAGE - are invited to participate by placing an announcement in your shop and joining in with promoting on the "Official" Promotional thread in the Etsy Forums. This will be a “Shopping Event” similar to a Public Marketplace. There will not be a "Overall theme" since Etsy is a Global Marketplace hence, the seasons, cultures, holidays, etc. can vary quite a bit. Although not required, we do strongly encourage shops to have a feature, theme or sale as this can pique interest and help you to draw people to your shop. You do not have to participate for the whole weekend simply join in when you can on the Promo thread in the Etsy Forums.
My sale is 50% off Storewide! And US buyers who spend $25 after discounts get free US shipping. Yep, yep! Come check it out! I'll be adding new items all weekend!
|Etsy: Your place to buy & sell all things handmade|